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Michael Neale was recently asked to write an article for a thought leadership blog produced by Australian market research company Square Holes. He was asked about what a Post COVID-19 world looks like and what companies should be doing in response. It is appropriate for businesses to be thinking about...
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In a recent conversation, acknowledging all the suffering and grief, Michael Neale and his close friend speculated on what good could come from COVID-19. If nothing else, they agreed, it has given us an opportunity to breathe – to have time to think, consider what is important in our business...
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In his latest article, Literally Brilliant Managing Director and Principal Consultant, Michael Neale, draws lessons for business leaders from the documentary “Spitfire”. He talks about having passionate customers advocating for your company based on their experience of the brand … just like the Battle of Britain pilots in the film:...
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Literally Brilliant principal consultant, Michael Neale, has been appointed to the Board of Trustees of the History Trust of South Australia, effective 25th November 2019. “I am humbled and deeply honoured to have been entrusted with this opportunity to serve the people of South Australia in this role”, said Michael...
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Michael Neale has been appointed as founding chair of a global advisory board for specialist furniture group Pineapple Contracts. This appointment comes in the wake of working with Pineapple in a strategic marketing consultancy capacity and draws on his experience as current chair of the Acoufelt and Mosaic Space Consulting...
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It was just before 5:30am in the boardroom in Adelaide. It was 8pm in Stockholm and 2pm in New York. I thought it was going to be impossible to find a time when we could meet but, as it turned out, it seems to work if you put your mind...
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At least once a week, I try to spend an hour or so making coffees for people while they wait for their cars to be serviced at our family owned motor dealership, Paradise Motors Mazda. I do this almost anonymously. Most people think I am a failed author or part-time...
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The 2018 Bay to Birdwood was held on 30th September. In my capacity as Chair of the Advisory Committee for the event, the National Motor Museum asks me to speak at the finish event ahead of the awarding of the prizes for the Concours d’Elegance and the Preservation Category Award...
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Amid all of the excitement in Adelaide about new generation warships and an authentic Australian supercar, we mustn't forget that at the heart of South Australian business identity is the food industry. Now I have to declare a bit of an interest. About a third of my clients are food...
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Literally Brilliant is very pleased to have worked on the paddock identifier project with Eastbrook Vegetable Farms. “This is a great innovation from Eastbrook Vegetable Farms”, says Michael Neale, Managing Director and Principal Consultant at Literally Brilliant. “They have listened to their customers and have taken action on what they...
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Here's the latest paper from our Managing Director and Principal Consultant, Michael Neale. I find that whilst on holidays, travelling away from my normal environment, I get an opportunity to reflect and recharge. My recent trip to Japan got me thinking about the contradictions of life. It reminded me that...
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Travelling on the London Underground one day, our MD stumbled on one of the most important marketing lessons of his life. He recently published a paper on the experience called “Secret to Success Found in London Underground”. Our Principal Consultant and Managing Director, Michael Neale, was travelling from one location...
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Managing Director and Principal Consultant of Literally Brilliant Pty Ltd, Michael Neale, has been appointed as Chair of the Bay to Birdwood. Michael is proud and honoured to have been given the opportunity to work with such a fantastic team of volunteers and passionate people on this iconic event. Michael...
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Our principal consultant, Michael Neale, has just published a paper called “Three Keys to Great Brand Narrative”. In the paper, he talks about his recent experiences working with two clients, leading Australian cheese company La Casa Del Formaggio and premium gelati and ice-cream maker Gelista. From these experiences, he identifies...
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Premium ice-cream and gelato manufacturer Gelista has announced that it has appointed Blue Cow as its exclusive distributor in WA. The announcement follows the recent successful launch of the 570ml Gelista Jar consumer range and the appointment of Blue Cow Australia as distributor in Western Australia. “There is a growing...
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Premium ice-cream and gelati manufacturer Gelista has announced that it has appointed EuroStore Australia as its exclusive distributor in Victoria. The announcement follows the recent successful launch of the 570ml Gelista Jar consumer range in South Australian quality food supermarket and specialty store. “The 570ml Gelista Jars have been a...
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Our Principal Consultant was thinking about what marketing and business books he would recommend to an aspiring young marketing graduate based on the most influential books in his own professional development. He pondered this carefully and scanned his book case. He instantly thought of “Corporate Religion” by Jesper Kunde. As...